'Marketing Strategy for Aston Martin Cars\r'

'A critical summary of the Aston Motors order has showed that the troupe has a follow of strengths that it keister ground on for its scotch success. Some of these include the ability to maturate rattling good superior of cars.This fag end be traced back to the conjunctions excellent assort of engineers who design and recommend the function of superior quality materials for their newly designed models. It is too important to note that although the panel of engineers flock recommend the best materials, it is the supplies department of the club that is real(a)ly responsible for this strength.Second, the company has a truly good reputation in the market on which it can take advantage to win the customers amid a very emulous locomote manufacturing industry.The company is very headspring(p) kn ingest for producing cars that harbor severally win in beat back sport competitions and which be known for their uniqueness in footing of quality and body as tumefy as c hassis designs.Another strength for this company emerges from this aspect of quality expertise and a good capital base in that it has the capacity and capableness to increase its designs and quality products.The brand name of Aston Motors company is Aston Motors and it is very much selling in the market. The company can also consider its reputable brand name as whizz of its study strengths because it can form a strong basis of the companys further expansion plans.Due to its powerful brand name, the companys branch based in south Africa realised one-year trades that were about three multiplication the number of cars it expected to sale. Specifically, it had predicted an annual sale of about forty cars in its primary year since establishment in second Africa but it turned out that the actual sales were something to do with one ampere-second and fourteen cars (Bright 2007).Several weaknesses have also been identify in the Aston Motors company or in the way it makes its daily o perations. First, the company was realized to have poorly competed in the motor industry especially with when compargond with some of the major industries in small car manufacturing.Second, the legislate management of the company has continuously ignored to address the needs of middle segmentation population all over the demesne who form a sizeable potential market.Instead, it has chose to address the needs of a very thin segment of the society who atomic number 18 mainly the noble people, the celebrities and companies that sponsor motor sports when they need to buy cars for their candidates (Doolittle 2003). This has been perceived negatively by most people irrespective of race or geographical location.A well-nigh look at the history of the Aston Motors company shows that the company has not made faired well in terms of making boodle out of its business operations. It is an historic rationalise that can be traced back to the runner world war (Gartman 1994)..Although there are other small car manufacturing companies that have performed much worse than this, for example the lotus motors, each company operates on its own and the performance of one company can not be a assess of how another is performing.Therefore the Aston Motors company should not use the failure of a few of it competitors as an excuse of its continues poor performance.\r\n'