Write a case study about Cadbury company Essay Example | Topics and Well Written Essays - 3000 words

Write a case study about Cadbury company - Essay Example This very high share of the market reinforces why Cadbury company continues to focus heavily on developing new marketing strategies in order to make their chocolate products stand out from competition. In the late 1990s, Cadbury developed an internal mechanism deemed the formal suggestion programme which was designed to receive various stakeholder feedback regarding the viability of Cadbury products and the company’s marketing efforts as a means to improve the Cadbury image (Myers, 1999). This tends to reinforce that the company remains strongly focused on marketing and branding strategies in order to differentiate Cadbury products from other competition. Currently, in terms of marketing strategy, Cadbury appears to be focused on differentiating its chocolate products from those of competitors by focusing on both quality and by utilising humour in its contemporary marketing approaches. One of the company’s most notable brands, Cadbury Dairy Milk, has utilised television promotion which utilised a drum-banging gorilla in order to link the Cadbury brand with a more flexible, humorous and modern organisation. This ad appears to have achieved significant sales successes for the Dairy Milk brand, prompting the company to allocate a significant cash budget to produce a sequel to this humorous promotion (Dutta, 2008). Says Phil Rumbol, the marketing director of Cadbury, â€Å"We recognised that gorilla had an enigmatic, almost random element to it that audiences had responded to, and had generated masses of debate online† (Dutta, 2008, p.2). This represents a significant change from previous marketing efforts at the company, which attempted to place the company, in the minds of the consumer audience, as an organisation which is committed to tradition and confectionary excellence as part of a more upscale marketing focus. It seems that today, in order to make the company more appealing to mass markets and modern audiences, some of

Why Study Philosophy Essay Example for Free

Why Study Philosophy Essay The ancient Greek philosopher, Socrates, once said that â€Å"the unexamined life is not worth living. † Philosophy provides students with the tools they need to critically examine their own lives as well as the world in which they live. Philosophers are, by definition, â€Å"lovers of wisdom† (from the Greek â€Å"philo† = love and â€Å"sophia† = wisdom). Have you ever wondered why many of your professors have a Ph. D. or â€Å"doctor of philosophy† even if they do not teach philosophy? Philosophy is the oldest academic discipline and as such has no natural boundaries. Philosophers strive to uncover wisdom in every dimension of human existence. The tools one acquires through a philosophical education can be applied to any discipline and will help you to see connections between those disciplines. Consequently, philosophy is of use to students contemplating majors in any field. The philosophy courses at IUS seek to involve students in clear, reflective thought on philosophical issues of major importance and to introduce them to the ideas of several great philosophers. In the first section of this document, you will find information on the general benefits of studying philosophy. Sections two through four, discuss the advantages philosophy majors have over other majors pursuing a graduate education. Section five contains some links to other perspective on the value of a philosophical education. Section One: General Benefits of a Philosophical Education Section Two: Philosophy Prepares Students for Law School Admissions Test (LSAT) Section Three: Philosophy Prepares Students for the Graduate Record Exam (GRE). Section Four: Philosophy Prepares Students for the Graduate Management Admissions Test (GMAT) Section Five: Other Perspectives on the Value of a Philosophical Education. Section One: General Benefits of a Philosophical Education The curriculum at IUS includes interesting courses in general philosophy, ethics and logic; additional courses in the history of philosophy, and upper level courses in such areas as symbolic logic, philosophy of science, philosophy of religion, theories of knowledge, and bioethics are also offered. Readings center on writings by the great philosophers. The goals of our program are as follows: 1. Comprehension and Interpretation Through the study of philosophy at IUS, students should increase their abilities to understand and to restate accurately in different words positions or arguments with which they initially disagree or which are entirely new to them. Students should also develop the skill of temporary detachment or neutrality so that they are better able to discern the strengths and weaknesses in such positions. 2 2. Analytical Reasoning Students should be able to make distinctions which are helpful for understanding and evaluating complex positions, arguments, or issues. 3. Synthetical Reasoning Students should improve their awareness of the importance of holding coherent and integrated views. They should develop skills in organizing and integrating their ideas in a systematic way. 4. Critical Thinking Students should develop an independence of thought through which they take responsibility for understanding and evaluating ideas in careful, responsible ways. 5. Skills in Evaluation Students should improve their ability to make reasoned judgments on such matters as moral and aesthetic preferences and to present cogent arguments to support their positions. Students should also improve their awareness of the factors that are involved in making sound evaluations. 6. Ethical Reasoning Students should improve their skills in making responsible, rational judgments on issues of moral rightness and wrongness as well as on matters of moral character. Students should be able to make use of classical ethical theories in formulating these judgments. 7. Openness to New Ideas Students should increase their ability to reflect upon their own views and consider whether other positions are stronger. They should be able to make modifications when their own careful thinking indicates that this is appropriate. 8. Improving Skills in Extended Written and Spoken Presentation Students should develop the ability to present comprehensive interpretations and arguments clearly, accurately, and without prejudice in both written and oral forms. 3 9. Understanding Philosophical Reflections on Other Disciplines Students should increase their understanding of basic philosophical issues and theories associated with areas such as social and political theory, science, and religion. 10. Appreciation of the Diversity of Intellectual History Students should gain an increased appreciation of the variety of philosophical reflections, arguments, and positions that have been developed in different ages and contexts. 11. Gaining Knowledge of the Philosophical Tradition The students should have an awareness and understanding of issues and positions that have been prominent in the philosophical tradition. Section Two: Philosophy prepares students for the Law School Admissions Test (LSAT) According to data collected by Law School Admissions Council, philosophy majors do better than any other major on the LSAT with the exception of physics/mathematics majors. Whereas philosophy majors have a mean score of 157. 4 on the LSAT, physics/mathematics majors attain a slightly higher mean of 158. 9. Even so, philosophy majors score much higher than business majors (mean: 149. 6) or education majors (mean: 148. 9). 1 The following statements provided by the American Bar Association discuss the specific advantages that philosophy affords students pursuing a career in a law-related profession. †In assessing a prospective law student’s educational qualifications, admissions committees generally consider the chosen curriculum, the grades earned, and the reputation of the colleges attended. They also view favorably scholastic honors, awards, and special recognition. Solid grades in courses such as logic, philosophy, and abstract mathematics are generally considered a plus. [†¦] [L]aw schools will respect your pursuit of subjects you find challenging. This is especially true if the courses you take are known to be more difficult, such as philosophy, engineering, and science. Also, look for courses that will strengthen the skills you need in law school. Classes that stress research and writing are excellent preparation for law school, as are courses that teach reasoning and analytical skills. † – from â€Å"Education,† from The Council on Legal Education and 1 Official Guide to ABA-approved Law Schools 2003-2004, published by the Law school Admissions Council (LSAC). 4 Opportunity, American Bar Association. (whole article available at: http://www. abanet. org/cleo/edu. html) †Preparation for legal education should include substantial experience at close reading and critical analysis of complex textural material, for much of what law students and attorneys do involves careful reading and sophisticated comprehension of judicial opinions, statutes, documents, and other written materials. As with the other skills discussed in this Statement, the requisite critical reading abilities may be acquired in a wide range of experiences, including the close reading of complex material in literature, political or economic theory, philosophy or history. The particular nature of the materials examined is not crucial; what is important is that law school not be the first time that a student has been rigorously engaged in the enterprise of carefully reading and understanding, and critically analyzing, complex written material of substantial length. Potential law students should also be aware that the study and practice of law require the ability to read and assimilate large amounts of material, often in a short period of time. † – from â€Å"Preparation for Legal Education† Prepared by The Pre-Law Committee of The ABA Section of Legal Education and Admission to the Bar, June 1996 (whole article available at: http://www. abanet. org/cleo/edu. html). Section Three: Philosophy prepares students for the Graduate Record Exam (GRE) The GRE is required by most graduate programs in arts, education, engineering, humanities, life science, physical science, and social science. Success on the GRE is an important part of a successful graduate school application. The exam is broken into three main sections: Verbal, Quantitative, and Analytical Writing. As the below statistics make clear, philosophers do extremely well on the GRE. Students declaring an intention to go to graduate school in philosophy have the highest mean scores on the Verbal section of the GRE (mean: 589) of any major. The best score outside of the humanities and arts in this category is physics, with a Verbal mean of 534. Education majors have a mean score of 450, while business majors come in even lower at 446. The story is much the same for the Analytical Writing section of the GRE. Students declaring an intention to go to graduate school in philosophy get the highest mean scores of any major on this section of the GRE (mean: 5. 1). The best score outside of the humanities in this category was political science, with an Analytical Writing mean of 4. 9. Life and physical sciences majors performed more poorly, however, with the highest mean score again going to physics majors (mean: 4.5). Education majors have a mean score of 4. 3, while business majors again come in slightly lower with a mean score of 4. 2. 5 Students declaring an intention to go to graduate school in philosophy score higher on the Quantitative section of the GRE than any of the other humanities. Compare the scores of philosophy students in Quantitative (mean: 636) with religion majors (mean: 583) or foreign language majors (mean: 573), for examples, who are the next best two in the humanities. Not surprisingly, majors in the physical sciences and engineering do better in this area than philosophy students do. But philosophy students do better here than every major in the life sciences and all but one of the majors in social science (economics students do well here, with mean scores of 706 in this area). Philosophy majors do better than all but the banking and finance students in the business area (whose majors get a mean score of 709 in Quantitative). Education majors fare worse than business majors in this area with a mean score of 534. Compare philosophy students’ mean score in Quantitative of 636, however, with accounting majors, who get a mean of 595 in this area. Aren’t they supposed to know math? 2 Section Four: Philosophy Prepares Students for the Graduate Management Admissions Test (GMAT) The GMAT is required for students applying to Masters of Business Administration (MBA) programs. Much as with the GRE for other graduate programs, success on the GMAT is an important part of a successful MBA application. Although it may come as some surprise, philosophy prepares students for the GMAT better then a degree in business. Philosophy majors have a mean score of 574 which is higher than any other humanities major and also higher than any business major. Operational management/production majors scored the highest of any business major with a mean of 547. 8. Only physical science and engineering majors scored better than philosophy majors on the GMAT with Physics topping the list with a mean score of 611. So much for thinking that a business major is the best preparation for the GMAT! 3Ã'Ž Section Five: Other Perspectives on the Value of a Philosophical Education The American Philosophical Association (APA) is the main professional organization for philosophers in the United States. They have published an essay by philosopher Robert Audi that provides a brief guide to the discipline. It is aimed at undergraduates and is a must read for any student thinking about majoring in philosophy. 2 Guide to the Graduate Record Examination Program 2005-2006, published by the Education Testing Service. This section updates statistics from the article ‘Philosophy Rocks the Graduate Record Exam,’ (http://www.lclark. edu/~phil/gre. html). 3 Profile of Graduate Admissions Test Candidates (2000-2005), published by the Graduate Management Admissions Council. 6 For a perspective outside of philosophy, see this New York Times article by Carol Cropper on the pay-off of a philosophical education. Likewise, this Times of London article discusses how philosophy is the quintessential modern discipline and the ultimate transferable work skill. Want know what kinds of careers await philosophy majors? See this list of famous philosophy majors. Some of the names might surprise you!

Thermal Energy :: essays research papers

Lab #7: Thermal Energy Heat is thermal energy being transferred from one place to another, because of temperature changes. This can take place by three processes. These three processes are known as conduction, convection, and radiation. When we place two objects with different temperatures in contact with each other, the heat from the hotter object will immediately and automatically flow to the colder object. This is known as conduction. Some objects make excellent conductors of heat while others make poor conductors of heat or excellent insulators. Silver, copper, and gold make excellent conductors of heat. Foams and plastics make good insulators of heat but make poor conductors. Last night for dinner, I made myself a grilled cheese sandwich and a bowl of tomato soup. I heated the soup faster than I cooked the sandwich so I poured the hot soup into a bowl and finished cooking the sandwich. Once I was done cooking, I gabbed the soup bowl and burned my hand. The heat from the soup made the bowl hot. This is an example of conduction.   Ã‚  Ã‚  Ã‚  Ã‚  The process of conduction between a solid surface and a moving liquid or gas is called convection. The motion of the fluid may be natural or forced. If a liquid or gas is heated, its mass per unit volume generally decreases. If the liquid or gas is in a gravitational field, the hotter, lighter fluid rises while the colder, heavier fluid sinks. For example, when water in a pan is heated from below on my stove, the liquid closest to the bottom expands and its density decreases. The hot water as a result rises to the top and some of the cooler fluid descends toward the bottom, thus setting up a circulatory motion. This is also why the heating of a room by a radiator depends less on radiation than on natural convection currents, the hot air rising upward along the wall and cooler air coming back to the radiator from the side of the bottom. Because of the tendencies of hot air to rise and of cool air to sink, radiators are positioned near the floor and air-conditioning outlets near the ceiling for maximum efficiency.   Ã‚  Ã‚  Ã‚  Ã‚  Radiation is fundamentally different from both conduction and convection in that the substances exchanging heat need not be in contact with each other. All substances emit radiant energy merely by virtue of having a positive absolute temperature.

Invisible Scar :: essays research papers

Sexual abuse plagues people of all shapes, sizes, ethnicity’s, and backgrounds. It can include anything from making a sexual reference, to someone feeling uncomfortable and even rape. In this project, we will break down the different types of sexual abuse and explain why they occur all over the world, every single day. First it is best to define the most violent kind of sexual abuse, which is rape. Rape is the forceful or non-forceful attempt or action of a sexual act done to a person, without their consent. Rape is a non-consensual penile penetration of the vagina, anus, or mouth. Rape can also be described as sexual intercourse with a person, without their permission. Rape is accomplished by use of force by the assailant. Force can consist of many different things. It may refer to the use of verbal coercion, in order to coax the victim into sexual acts. It could also refer to actual physical restraint, in which the victim is restrained and unable to resist. Other examples of force are intimidation by verbal and physical threats, and in some cases, actual physical violence. These acts of force make it very difficult to a victim to resist sexual abuse such as rape. There are many myths that try to justify rape as a normal sexual act. One myth is that rape is actually just sex. In fact, rape is a life-threatening act of violence. The rapist is never expressing a love or sexual desire; instead a need to feel powerful and dominating in a sexual context, is displayed. Another myth or stereotype about rape, is that most rapes occur on the street, by strangers or by drunken or out of control men. The fact is that fifty percent of rapes occur in the home. About eighty percent of the adult women that are raped are done so by close family or friends, not by strangers. Rapists can be anyone, from doctors, teachers, and bosses, to a partner, a friend, or even a date. Sexual assault is one of the most serious and fastest growing crimes that face the world today. The National Victim Center reports that over seven hundred thousand women are raped or sexually assaulted annually. Sixty one percent of these rapes occur with women under the age of eighteen. Five percent of sexual assaults are inflicted upon males. Usually this statistic is not recognized and more often overlooked, because many people generalize that males are usually the abusers, and even if they weren’t, many males don’t even report their incidents. Invisible Scar :: essays research papers Sexual abuse plagues people of all shapes, sizes, ethnicity’s, and backgrounds. It can include anything from making a sexual reference, to someone feeling uncomfortable and even rape. In this project, we will break down the different types of sexual abuse and explain why they occur all over the world, every single day. First it is best to define the most violent kind of sexual abuse, which is rape. Rape is the forceful or non-forceful attempt or action of a sexual act done to a person, without their consent. Rape is a non-consensual penile penetration of the vagina, anus, or mouth. Rape can also be described as sexual intercourse with a person, without their permission. Rape is accomplished by use of force by the assailant. Force can consist of many different things. It may refer to the use of verbal coercion, in order to coax the victim into sexual acts. It could also refer to actual physical restraint, in which the victim is restrained and unable to resist. Other examples of force are intimidation by verbal and physical threats, and in some cases, actual physical violence. These acts of force make it very difficult to a victim to resist sexual abuse such as rape. There are many myths that try to justify rape as a normal sexual act. One myth is that rape is actually just sex. In fact, rape is a life-threatening act of violence. The rapist is never expressing a love or sexual desire; instead a need to feel powerful and dominating in a sexual context, is displayed. Another myth or stereotype about rape, is that most rapes occur on the street, by strangers or by drunken or out of control men. The fact is that fifty percent of rapes occur in the home. About eighty percent of the adult women that are raped are done so by close family or friends, not by strangers. Rapists can be anyone, from doctors, teachers, and bosses, to a partner, a friend, or even a date. Sexual assault is one of the most serious and fastest growing crimes that face the world today. The National Victim Center reports that over seven hundred thousand women are raped or sexually assaulted annually. Sixty one percent of these rapes occur with women under the age of eighteen. Five percent of sexual assaults are inflicted upon males. Usually this statistic is not recognized and more often overlooked, because many people generalize that males are usually the abusers, and even if they weren’t, many males don’t even report their incidents.

Golflogix Case Study Essay

Analysis: Market numbers suggest a much larger market of golfers as opposed to that of the golf courses. Units sold to target market differs with the target market in the case of golf courses because 60 units per golf course are sold. However, with various segmentation techniques, it can be concluded that the golfers who would buy the Distance-only or Complete System, would be those who measured their performance by measuring their handicap, thus forming the first target market within the golfers. Discouragingly, this was only 20% of the golfers. Also, the golfer market would further be divided by 4. Since a game usually consists of 4 players, only one of them would need the device, regular players may share the cost. Although the distance-only system is easy to get up and running, when sold directly to the golfers, the golfers would themselves need to outfit their green on the golf course. This would take away from the key value proposition to the golf courses that is ‘pace of play†™. Golf courses may need to charge an initial amount to the new customers (golfers) to take into account time spent in setting up the distance-only system. Also with the technical setup requirements of the Complete-System, it would be almost impossible for a golfer to do it himself. Also, with the golf-course channel, it will be easier to lock-in the golfers. The real benefit of the â€Å"Complete System† would be realizable to the end-user (golfers) when they see improvements in their game with their regular use of the system. Thus, locking the golf courses in who will push to throw in the system to the golfers per round would make its value proposition realizable. Sales to golf courses involve a three year lease, thus a guaranteed three year revenue stream and also the equipment can be reused elsewhere. If Golflogix goes with both channels, one may end up cannibalizing the other.  If devices are sold directly to golfers, golf-courses may not see any value in buying them, since their revenue in turn on the rent of the devices would not be guaranteed. Similarly, golfers would not buy the system if they knew golf-courses already provided it with a nominal fee. It is also noted that 80% of golfers played on public courses, which required a daily green fee. This was promising for the public golf courses channel, since with a per round fees, golf courses would make up for the cost of the golf logix systems much faster. Within the golf-courses, it would be beneficial to begin with the public courses. Surveys performed by the GolfLogix team, had compelling results. 80% of the golfers reported that they would regularly use the system if it were available on the courses they played. Also, 70% reported that they would be willing to pay $1-$3 per round. Appendix A is an income statement (with certain assumptions) that at the end lists the operating income per revenue stream. We see that with the retail channel, we lose one revenue stream. Up-selling to a Complete-system becomes easier with golf-courses. And although even the sum of the revenues through golf-courses is lesser than the revenue for Distance-only for golfers, two key points need to be kept in mind: 1) The equipment with the golf-courses channel is reusable, and thus costs incurred in the next three years will be lesser, and 2) # of units sold to golfers may reduce by 4, since the game is played in groups of 4. (# of unit numbers is derived from the market numbers above. A 1% penetration is assumed in the first three years ) Appendix A Golfers Golf courses Income Statement Distance Only Complete System Distance Only Complete System Revenue per unit $ 300 $ – $ 54,000 $ 72,000 # of units 267,000 $ – 170 170 Total revenue $ 80,100,000 $ – $ 9,180,000 $ 12,240,000 Cost of Goods Sold per unit $ 200 $ – $ 12,000 $ 17,000 # of units 267,000 170 170 Total cost $ 53,400,000 $ – $ 2,040,000 $ 2,890,000 Gross Margin $ 26,700,000 $ – $ 7,140,000 $ 9,350,000 Operating Expenses $ 2,700,000 $ – $ 2,700,000 $ 3,000,000 Setup Expenses $ – $ – $ 85,000 $ 340,000 Operating Income $ 24,000,000 $ – $ 4,355,000 $ 6,010,000

spanish essays

spanish essays In a very remote time the Gods and the Goddesses lowered from the sky to enjoy the beautiful territories of the Indian Guaranies, with their thick forests, great rivers of clear waters and full meadows of flowers. One of these celestial visitors was the Moon Goddess who came very frequently, always during the day. Her companion was the Cloud Goddess. In order to freely walk by the fields and the forests without anyone recognizing them, the Goddesses took the form of two Indians Guaranies. The Goddesses were so happy gathering beautiful flowers in the forest that they forgot the night approached. Suddenly, when the dark shadows covered the Earth, the Moon Goddess exclaimed: We must return right now to the sky or I will arrive late for my duties! One moment more-requested the Cloud Goddess. I see some very pretty white orchids there and I want a bouquet to take to the sky. They walked rapidly towards the orchids when suddenly they gave a shout of terror. In front of the girls appeared a tiger, the biggest they had seen in the land. Its eyes were brilliant and it had its very big mouth open. The goddesses were so frightened that they forgot to change their Indian forms to their celestial forms. The tiger, giving a strong roar, jumped towards the girls, ready to devour them. But, to the surprise of the two, an arrow drove into his body and the animal fell to the ground, bellowing with great shouts for the pain of his wound. In that moment, an old Guarani with his bow and arrow emerged from his hiding place from behind a tree. Run!-he shouted to the goddesses. Run to save your lives!- But the goddesses, paralyzed by fear, were as immobile as the trees that surrounded them. Suddenly the tiger rested on his injured paw and jumped again toward the women, but the old man fired another arrow and it drove int ...

Indian Land essays

Indian Land essays Your house can be anywhere in the world just as long as you can survive in that area. The house that you own is on a property that your landlord owns. This means when you sell your house or when you need to fix your house you can complain or negotiate with your landlord. Then say that your landlord decides to come by to your house one day and decides to kick you to the curb because he or she wanted more space for their luxuries. This example of taking away your house which you have been living for quite a while, just so happen to the Indians around the 1600s. The British just one day set sail out of Europe and decides to obtain the land of Indians, who were there way before the first settler settle and takes away their right to live, to breathe, and to their free will. The Indians werent able to resist the encroachment of the British because there werent any advantage for them to take, have or use. For example, the Indians didnt have anything to defend themselves from the British. This means that the Indians only resources were stones and woods to made spears and bows. This shows that Indians couldnt become skilled at using or building a British weapon. In addition, the British effortlessly pushed the Indians here and there. This means that the British can either drive the Indians to the West or sell them as slaves in other colonies. This shows that Indians were mostly sold to plantations since they know how to plant several of food and they were cheap labor. Furthermore, when the British started coming to the Indians land the Indians population had been decreasing rapidly. One reason was that the British had brought to them new, strong, and also deadly diseases from their land to theirs. This shows that the Indians didnt have the strong antibioti cs to cure the new diseases and their warriors couldnt protect their homeland. Then again the Indians never had the advantage to defend the ...

Red Bull Target Market Essay Example

Red Bull Target Market Essay Example Red Bull Target Market Paper Red Bull Target Market Paper Recommendations for Red Bull to Sustain Their Marketing Momentum The marketing strategy of Red Bull can be considered as one of the most successful one over the years. Red Bull has been famous for building a beverage brand without relying on mass-media. The central component in all marketing activities of Red Bull was â€Å"Word- of mouth†. Besides, Red Bull also created â€Å"adult cartoon† advertisement, pushed trial programme, invented an extensive network of events, sponsored leading athletes of extreme sports and branded refrigerated sales units to complete their marketing strategy. However, in order to sustain the marketing success, besides their traditional marketing campaign, we think that Red Bull need to take the following actions: ? Boosting mass-marketing campaign to embed the image of Red Bull an energy drink- in customers’ minds: in the current harsh competition market, where multiple brands of energy drinks are available, it is hard for Red Bull to keep their position as the first choice in customers’ minds when they need an energy drink if customers do not have chance to see the image of Red Bull regularly. Therefore, now it is the time for them to use other tools like billboards, banner ads or posters at the public places to maximize contact with customers. ?Increasing advertising on the internet: as the internet is so popular now and more and more people spend much of their time surfing the internet, Red Bull also needs to popularise their brand through some activities on the internet like creating some extreme games online and advertising on appropriate websites which are quite familiar with students and business people in different countries. Diversifying their products: Red Bull should show their innovation to customers to freshen the image as well as to create entry barriers against other competitors through product diversification. They can introduce new kinds of drink with more vitamin plus or more flavours but they have to make sure that the new kinds are also energy drinks to maintain the relationship between the word â€Å"energy† with Red Bull. Creating Red Bull scholarship: due to the fact that students are considered as an important part in Red Bull’s target market, it is good for Red Bull to build their good image among students through granting three to five scholarships each year on their brand name to the students who get excellent results despite of difficult living conditions. ?Sponsoring charity activities: Red Bull also need to sponsor the charity activities relating to supporting people to overcome serious diseases or athletes to recover after injury. This action together with the above action of granting scholarships not only helps Red Bull gain positive thinking from the public but also create a good link to the brand name â€Å"Red Bull gives you wings†. In sum, to maintain their marketing momentum, Red Bull needs to do all the necessary activities to strengthen the attachment between the word â€Å"energy† and the brand name Red Bull. Then whenever customers think about energy drink they will think about Red Bull.

Teenage Drinking and Driving Research Paper Example | Topics and Well Written Essays - 1250 words

Teenage Drinking and Driving - Research Paper Example A research conducted by CDC in 2008 revealed that, almost 3,500 teenagers who were between the age bracket of 15 and 19 died because of car crashes. Furthermore, 25% of the deceased teens involved in those accidents tested positive to high levels of alcohol count in the blood system (CDC ). Drinking among teenagers is due of immense peer pressure among the concerned age group. Most of the programs aired in the media tend to lure teenagers into drinking since they fail to highlight on the multiple catastrophes of alcohol. It is therefore evident that drunk driving kills’ people, people become used to drunk driving and people often lose control while driving. One of the causes of teen drinking in USA is the individual’s urge to be rebellious. Most of the accidents correlated to drunk driving are because of teenagers’ rebellion. Some other acts of rebellion manifest through teens staying out past curfew or ditching classes. Universally all teens are famous on their rebellious acts of defying authority (Thompson 16). There have been several engagements targeted at advising youths against alcoholism, but the rebellious nature f the youths have overridden the efforts. Teens have a tendency of swanking of how they manage to drink and drive as long as there are no negative consequences suffered. Although society views drunk driving as a serious social epidemic, teenagers view it as a comfortable way of massaging one’s ego thus molding and directing them to the path of defiance. When in adolescence stage, teenagers undergo a period when a chemical substance in the known as dopamine is in its highest activity. Dopamine is responsible for most of the youth desired experiences like pleasure and feel of reward (Sifferlin). Coupled with poor ability to respond to impulse, teenagers end up indulging in undesired behaviors such as driving while drunk, which they view as pleasure. The second cause for the unnecessary phenomenon of drunk driving among teenagers is their reluctance to stop this epidemic. As teenagers, they themselves play a part in the dominance of this social hardship. Teenagers let it happen; they let the river take its cause. Presently, teenagers have a problem of failing to speak out against drunk driving among teenagers. As compared to the previous generations, teenagers of this era tend to maintain silence even when driven by drunk drivers. A further research conducted by Centers for Disease Control and Prevention (CDC) shows that in 2007 alone, almost three out of ten teenagers within the US reported cases of being passengers driven by drunk drivers. Teenagers are exposed to lengthy risks since they are afraid to speak out against drunk driving thus endangering their own lives and the lives of other passengers. Through the actions of teenagers failing to speak up and say NO against teen drunk driving; they are obliquely and inadvertently accommodating the actions committed by the drunk drivers. By acceptin g such social affliction, the teenagers create a dangerous cycle whose epitome is drunk driving among teenagers (Kelli and Traci). Since their peers fail to mention negative remarks against drunk driving, other teenagers tend to assume that driving under the influence of alcohol complies with the social norms set by the society in general. The act of failing to speak against the social affliction is in itself a representation of

Mergers and acquisitions Coursework Example | Topics and Well Written Essays - 2500 words

Mergers and acquisitions - Coursework Example Case examples about the impacts of government regulation of mergers and acquisitions will be drawn from USA, Europe and China. The paper is specifically concerned with analysing current issues pertaining to government regulation of mergers and acquisitions in China in comparison to the other developed countries. According to Jackson & Schuler (2000), in a merger, the two firms are supposedly on equal footing after they have been merged where one new company will continue to exist while in an acquisition, it is clear that one firm will take control of the other’s resources. There are various reasons why firms embark on mergers and acquisitions and these include the following: the need to increase their market share, increase their geographic reach as well as responding to new deregulation. In most cases, one major objective of a merger or acquisition is to gain skills and talents of people employed by another company. Therefore, it would be imperative for both parties involved to have a sound understanding of the concept of mergers and acquisitions and no one company should yield more power over another since this would imply easy takeover of another company’s assets and resources. A good deal should be in actual fact beneficial to both parties involved. However, of concern is that these businesses do not operate in a vacuum but in different environments that are characterised by different policies. The advent of globalisation has seen a significant rise in cross border mergers and acquisitions where the large multinational corporations seek to gain a strategic position and competitive advantage in the global market (Zhao 2008). However, this state of affairs can be advantageous to the multinational corporations as they will be able to attain their goal of making profits but it will pose challenges of supervision of these mergers and acquisitions by the host government (Zhao 2008). From this assertion, it can be noted that regulation is somehow imp ortant so as to prevent monopolies whereby the dominant multinational corporations can end up reaping huge profits at the expense of the welfare of the general citizens of the host country. Thus, regulation can be defined as â€Å"action formed and carried out by government, and it is the normal rule or special action that directly interferes with market allocation mechanism and indirectly change the decision-making of the enterprise and consumer,† (Spulber N.D. as cited in Zhao 2008). As going to be explained below, it is important for the host country to regulate as well as supervise the activities of the investors. Regulation is important as it serves as a measure to prevent the emergence of low efficient competition especially in horizontal mergers (Zhao 2008). In some instances, multinational corporations can merge with the powerful competition in the host country with the aim of controlling the market of the host country. This is not advocated as it destroys competition in the host country whereby the multinational corporations can end up reaping huge monopoly profits at the expense of the citizens of the host country. Competition will become inefficient and this will be against the intention of the host country to promote growth of the economy through equitable means. The main purpose of granting permission to mergers and acquisitions to operate in host countries is to stimulate economic growth, the reason why it is important f

Abu Dhabi Police Department Research Proposal Example | Topics and Well Written Essays - 1750 words

Abu Dhabi Police Department - Research Proposal Example The trend for standardization and integration has been reflected through the compliance to the requirements, various benefits which are normally observed through the provision of greater conformity within an organization, its effectiveness, and the overall efforts of developing separate systems of management. The management systems are usually treated as autonomous functions within organizations/ institutions. However, most of the professionals tend to think that it is possible to bring together and harmonise the three management systems: OHSAS 18001 OHSMS, ISO 14001 EMS and ISO 9001 QMS. This paper will therefore focus on the various management practices in the police department of Abu Dhabi, United Arab Emirates. In addition, a clear strategy for the implementation of an integrated system in the organization will be developed and outlined in the paper.... Abu Dhabi Police department is envisioned to become an effectual police force in the policing field which promptly responds to the needs of the society with a high level of training and integrity (Trent 1998, pp.32). In order to achieve the stated vision, the directorate is usually guided by a number of values which include: respect for human rights, honesty and integrity. In relation to this, the study will focus on finding out the quality management and the organization management. This will play a vital role in the development of approaches which will assist in the general performance of Abu Dhabi Police. 1.2 Statement of the Problem The Emirates population is expected to massively rise in the upcoming years. This is greatly attributed to the boom in the tourism industry. Therefore, crime rate is expected to go up as the population increases. Abu Dhabi police has established organizational change and quality management to deal with the expected rise in crime rate (Trent 1998). Despite the police department's involvement in quality management and organizational management, there have been limited suggestions / ideas on how to improve the general performance of the organization. 1.3 Purpose of the Study The study will access the quality management and change management in Abu Dhabi Police department. Having accessed the quality and change management, a number of recommendations will be provided in order to improve the overall performance of Abu Dhabi Police and ensure that it functions to the benefit of the general public. 1.4 Objective of the Study To find out the Quality management involved in Abu Dhabi Police department, To determine the change management involved in Abu Dhabi Police

Performance Management Essay Example | Topics and Well Written Essays - 750 words - 2

Performance Management - Essay Example The employees who are in lower levels than the management are disregarded. The management failed to comply with giving proper employee compensation and proper performance evaluation systems. The effort of achieving low operating expenses is often found the main reason why management is giving low compensation rate. The management's pay rate is set based on two other law firms: Melbourne-based and Sydney-based law firms. This type of political system is not good since it tries to limit the pay rate at some level, which in our study is of equal rate. This type of management is biased since it eliminates the employees' right in situations where pay rate is inversely proportional with its job functions. On the management's part it will only sound effective if the agreements between firms are followed. But the case was not, the management failed to climb up to the rate level imposed by the other two firms which led them behind in the competing market. The power to dictate market activitie s is unethical in nature. The fact that these market levels are set by business owners giving less consideration to the employees' part showed management's overuse of authority. 2-Within the case study organization, how should performance management be integrated with other management activities One of the main issues confronting management is employee management. Employees are often disregarded by some organization despite the fact that they are playing a very crucial role in the organization in achieving its goals. Employees are considered as one of the primary resources of any organization. Successful Human Resource Management is giving value to developing and motivating employees to cooperate towards achieving productive outputs. To motivate employees is to give them due respect, give them proper compensation, and maintain employment equality by avoiding discrimination in terms of rank and gender. In our case study, there are problems that the management needs to address: Equal employment opportunity, compensation, recruitment and retention. All of these are the main functions of HR department, and are all affected by systems of performance management. Performance management should be integrated with other management activities since though these activities differ from e ach other in lots of ways, but the bottom line is still the same. These are all directed towards high productivity rate, cutting down operational expenses, and maintaining competitive advantage. As stated, the firm is dominated mostly by males. In the issue of equal employment opportunity, it is biased to give female employees lowly levels in the organization. In the issue of recruitment, selection, and retention of employees, the management should consider the value of hiring employees that fits the qualifications needed for any vacant positions. The picture of a male dominated organization should be wiped out. Every individual should be given equal employment opportunity regardless of gender, age or disabilities as long as he/she is found effective and qualified for any position being applied. Employee selection system should be clear on the viewpoint of any organization to encourage new applicants, and existing employees could clearly see that the organization treats all employee s equally and considers them valuable. The compensation system of the firm is not effective. The procedure of how the compensation system work should be clear at the viewpoint of the employees. Performance appraisal is playing a very important role in determining the proper compensatio

Constructing Deductive Arguments Essay Example | Topics and Well Written Essays - 500 words - 1

Constructing Deductive Arguments - Essay Example (3)Abortion is deliberate killing of the unborn human fetus. (4)My neighbors Rosa and Michal aborted their child like many other people in this country. Therefore, (5) they are all murderers and should be punished. Fetus is human because it has complete set of DNA and deliberately removing it equates that a human is killed who would have developed into a complete form if the killers were stopped. No doubt, killing is unlawful and those who abort their child should be punished according to law. The above argument develops around deductive reasoning. The premises (1, 2, 3, and 4) are accurate, therefore they lead to the conclusion (5).Conclusion (5) that they are all murderers and should be punished flow from the premises (1) Deliberate killing of human is a crime (2) murders should be punished (3) abortion is deliberate killing of the unborn human fetus (4) my neighbors Rosa and Michal aborted their child like many other people in this country. The conclusion (5) is valid and sound because it flows from the premises which are

Performance Management Essay Example | Topics and Well Written Essays - 750 words - 2

Performance Management - Essay Example The employees who are in lower levels than the management are disregarded. The management failed to comply with giving proper employee compensation and proper performance evaluation systems. The effort of achieving low operating expenses is often found the main reason why management is giving low compensation rate. The management's pay rate is set based on two other law firms: Melbourne-based and Sydney-based law firms. This type of political system is not good since it tries to limit the pay rate at some level, which in our study is of equal rate. This type of management is biased since it eliminates the employees' right in situations where pay rate is inversely proportional with its job functions. On the management's part it will only sound effective if the agreements between firms are followed. But the case was not, the management failed to climb up to the rate level imposed by the other two firms which led them behind in the competing market. The power to dictate market activitie s is unethical in nature. The fact that these market levels are set by business owners giving less consideration to the employees' part showed management's overuse of authority. 2-Within the case study organization, how should performance management be integrated with other management activities One of the main issues confronting management is employee management. Employees are often disregarded by some organization despite the fact that they are playing a very crucial role in the organization in achieving its goals. Employees are considered as one of the primary resources of any organization. Successful Human Resource Management is giving value to developing and motivating employees to cooperate towards achieving productive outputs. To motivate employees is to give them due respect, give them proper compensation, and maintain employment equality by avoiding discrimination in terms of rank and gender. In our case study, there are problems that the management needs to address: Equal employment opportunity, compensation, recruitment and retention. All of these are the main functions of HR department, and are all affected by systems of performance management. Performance management should be integrated with other management activities since though these activities differ from e ach other in lots of ways, but the bottom line is still the same. These are all directed towards high productivity rate, cutting down operational expenses, and maintaining competitive advantage. As stated, the firm is dominated mostly by males. In the issue of equal employment opportunity, it is biased to give female employees lowly levels in the organization. In the issue of recruitment, selection, and retention of employees, the management should consider the value of hiring employees that fits the qualifications needed for any vacant positions. The picture of a male dominated organization should be wiped out. Every individual should be given equal employment opportunity regardless of gender, age or disabilities as long as he/she is found effective and qualified for any position being applied. Employee selection system should be clear on the viewpoint of any organization to encourage new applicants, and existing employees could clearly see that the organization treats all employee s equally and considers them valuable. The compensation system of the firm is not effective. The procedure of how the compensation system work should be clear at the viewpoint of the employees. Performance appraisal is playing a very important role in determining the proper compensatio

Poverty in the United States Research Paper Example | Topics and Well Written Essays - 2000 words

Poverty in the United States - Research Paper Example Individuals born in the United States usually have better prospects and access to resources than people born in poor societies (Chappell 2010, 45). Thus, they benefit from a better quality of life and bigger earnings. Similarly, impoverished children who reside and go to school in communities with more affluent families will likely have greater opportunities than children who reside in communities where they intermingle only with other impoverished children (Aliprantis & Zenker 2011, 1). This essay tries to discuss the current condition of poverty in the United States by taking into account several factors, particularly the impact of welfare programs on poverty. The American Dilemma The Census Bureau in the United States specifies a group of income thresholds that rely on household composition and size, and members of a household are regarded poor if the overall income of their household is below the correct threshold (Iceland 2003, 20). However, it is important to point out that thi s description computes income before transfers and taxes, and thus there is much disagreement about whether it might be more useful for future assessments to classify poverty as regards to consumption (p. 20). Rates of poverty have fluctuated between 11% and 15% of the population over the recent decades (Aliprantis & Zenker 2011, 1). Statistics from 2010 exhibit a noticeable increase in the rate of poverty during the most recent economic depression (Bishaw 2011, 2-3). Even though the rise was distributed across racial groups, the eventual patterns in poverty differ when divided by race. Figure 1. Percentage of the People Living in Poverty Areas by State: 2006-2010 *graph taken from Bishaw (2011, 3) Prevalence of poverty among the white population have somewhat remained the same over the recent decades. Prevalence of poverty among the Asian population dropped in the latter part of the 1990s and has been the same as that of whites over the recent decades. For instance, the rate of pov erty for the Asian population in 2010 was 12% (U.S. Census Bureau 2010, 694). Poverty rates for the Hispanic and Black populations have differed; although the prevalence of poverty for these populations dropped significantly all over the 1990s, they are situated at a noticeably higher point than other populations (U.S. Census Bureau 2010, 694). As revealing as figures of individual-level poverty are for identifying the earnings accessible to individual members of a household, they fail to generate data about the resources accessible to individuals through their community. This is significant since it is not difficult to think of numerous explanations that the poverty in a specific community might be similarly significant to the poverty of an individual’s household (Aliprantis & Zenker 2011, 2). An impoverished household residing in an affluent community could have greater opportunities for it might have access to more quality education, more accurate and updated information a bout employment availability, or better access to public services than an impoverished family residing in a poor community. Figure 2. Distribution of People by Race and Ethnicity and by Poverty Level of Tracts: 2010 *taken from Bishaw (2011, 7) The United States put into effect in the 1960s one of the most aggressive social policy programs of the 20th century by declaring an all-out ‘

Southwest Airline Essay Example for Free

Southwest Airline Essay Southwest Airlines was introduced in Texas on June 18, 1971 with three Boeing 737 airplanes and only serving three cities of Texas which included Houston, Dallas and San Antonio. The company came a long way since 1971; today Southwest Airlines has 537 Boeing 737 airplanes and serving 68 cities around the US. Southwest Airlines has become a major airline in 1989 when it hit the billion-dollar revenue mark. Southwest Airlines is the United States’ most successful airline due to the low fares, high frequency, and point-to-point carrier. According to the Southwest Airlines Fact Sheet 2010 â€Å"Southwest operates more than 3,200 flights a day coast-to-coast, making it the largest U. S. carrier based on domestic passengers’ carrier as of September 30, 2009†. As June 2011, Southwest Airlines has become the top airline to carries the most domestic passengers in the US. Southwest Airlines in 2013 has expanded their destination to 86 cities in 42 states and Puerto Rico. The current CEO of Southwest Airlines is Gary Kelly and his vision for the company is â€Å"to connect people to what important in their lives through friendly, reliable, and low cost air travel†. According to the swamedia.com â€Å"Gary is a 27-years Southwest veteran who began his career at Southwest Airlines as Controller, moving up to Chief Financial Officer and Vice President Finance, then Executive Vice President and CFO, before being promoted to CEO and Vice Chairman in July 2004. Gary assumed the roles of Chairman and President in 2008. Prior to joining Southwest Airlines in 1986, Gary was a CPA for Arthur Young Company in Dallas and Controller for Systems Center, Inc.† Gary has received many awards during his 27 years with the company and twice being named CEO of the year by D CEO Magazine’s. Also, he was named of the best CEO in America by Institutional Investor three times. According to the Sawmedia.com â€Å"Gary was selected as Dallas Business  Journals CEO of the year for 2011. In 2010, Gary was honored with the Distinguished Alumnus Award from the University of Texas at Austin. In 2013, Gary will be inducted into the McCombs School of Business Hall of Fame at the University of Texas at Austin; Gary is the recipient of the 2013 Father of the Year Award; and Gary is the recipient of the 2013 McLane Leadership in Business Award at Texas AM University.† According to Gary Kelly and SouthwesAirlines.com their mission statement â€Å"is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual price and Company Spirit†. They have been operating their business exactly as their mission statement. They have been so successful due largely to the usual focus on their employees. LUV and FUN is the program which Southwest has created for their employees and their focus on customer service which they have to show respect for one and another, represent the company and create a comfortable, relax and fun working environment. Southwest Airlines’ Strengths Southwest airlines has many strengths’, but one that brings in profit to the company in a major way is their customer service. Southwest airlines has the highest quality of customer service that is delivered with a sense of warmth, friendliness, individual pride, and company spirit. That statement is not only their motto, but also their way of making a profit. Southwest brand their name on good customer service. They have been admired to be the third top ranked airline in the U.S and the tenth in the airline industry. Buyology and an online research marking company evaluated 4,000 men and women, with four key parameter of a company; the awe, the superiority harmony and exploration of a company to rank the top ranked company. According to www.southwestonereport.com, â€Å"220 brands and companies were studying during this evaluation the company were matched by numerically with strength and weakness. With relation with Southwest airline consciously and unconsciously Southwest airline earned the top spot for 2012.† Not only do bag fly free Southwest airline was the first airline to offer senior discounts, ticketless traveling, and services for air freight delivery to the common traveler. Southwest airline offers credit based on the number of trips with the airline instead of the total miles traveled also understanding the not how far you fly it’s how many times you fly with  Southwest airline. As Southwest’s major strength is the customer service making a profit is another strength that has sustained them. In 2012, Southwest airline marked the most profitable airline in U.S airline industry unmatched for over 30 years. These profits is the results of the exemplary customer service that Southwest airline has making over 421 million dollars in 2012 alone. Another major strength is Southwest airlines website. During the second quarter of 2013, 80 percent of Southwest airline passenger revenues were booked via southwest.com. In addition to flights, customers are able to make car, hotel, cruise, and complete vacation package reservations on southwest.com. Southwest airline has the Southwest Shortcut feature on southwest.com, which is the first online tool that helps customers find the lowest fare based on availability across the entire month. Southwest airline has many strengths, but as southwest airline put it in a nut shell its all about. According to www.southwestonereport.com, â€Å"Southwest continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers each year among 96 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries all at low far.† Southwest Airlines’ Weaknesses Southwest Airlines has become one of the top airlines in America, it is the number one airline that carries domestic passengers around the state. Southwest Airlines have followed their CEO leadership, they do what they are supposed to do and they are carried on their mission statement to the fullest. With that in mind Southwest Airlines could be the only perfect airline and have many advantages compare to others: as for examples low fares, beautiful flight attendants and happy employees who respect one and another. Southwest Airlines has successfully built a great, comfortable and relax workplace for their employees. Also, they have great customer service which is always their first priority. Unfortunately there is no such thing as a perfect company or a perfect person because the world that we live in right now is not perfect, so Southwest Airlines has many strengths but they are also have many weaknesses as well. The first weakness of Southwest  Airlines is within their company. Debt and operating expenses are among the tops of the company priority, according to quality-assurance.com â€Å"The company is estimated to possess $361 million of debt on their balance sheet, and until they pay down these debts it will drag significantly on their business†. Debt will drag on the business of Southwest. Also the Mounting Operating Expense can count as one the weaknesses of the company as well. The company has to pay out more for fuel because it has grown 182.30% for the average of gallon from 2005 to 2011. Unfortunately, the company also has to deal with it employees’ union because of the union has demand more services and benefits for their members, and by the end of the day Southwest doesn’t have much left money to cover their debts and expenses. The second weakness of Southwest Airline is the services provided to customers. According to businesstune-ups.com â€Å"Southwest Airlines doesn’t provide international flights, they don’t have seating options, their cargo space is very limited, they only have one type of airplane, Very short trips earn the same amount of perks as a long, extensive flight. Scrutiny of potential employees based on personality before skill could be dangerous.† Not having international flights and only have one aircraft for their services are the disadvantages to Southwest’s competitors. These days more and more passengers going out of country for their business trips which will increase profits and customers for the company. Only have one type of aircraft which is a great way to save money when the maintenance services come. Also, it is a big disadvantage for Southwest Airlines because the aircraft has a limited space for passengers’ luggage. Southwest Airlines also doesn’t have a seating chart and no business option for their passengers. It is a great way to save money for the company and as well for the passengers to get a lowest air fares as possible, but many business passengers want their own space to work on their presentations or their companies’ projects. So, without the business class option the airline will be losing out to its competitors. Another weakness of Southwest Airlines is the company only provides limited destinations for its passengers and mostly is from the South. The limited areas will limit the number of passengers who will choose Southwest as their designated airlines. It is hard and difficult to compete with other larger airlines that serve both domestics and internationally with also help them to build bigger market for their companies. Southwest Airlines’ Opportunities Now that the merger of Southwest Airline with AirTran is now complete, growth is on the rise for Southwest, its customers and employees. In the acquisition, Southwest now can handle more international destinations with its new fleet of larger aircrafts. This gives more diversity for the customer and gives Southwest the ability to keep its fares low. Southwest also gained 8,000 additional employees from AirTran and if done correctly, this merger can only improve its customer service rating. Southwest Airlines is one of the top airlines in service today; known for their strategy, dedicated work force, low fares and customer service. The competitors’ component or analysis is defined as the process of identifying the performance and marketing strategy of competitive brands or products in the marketplace. So what is it about Southwest Airlines that has put them in such an elite category compared to the competition? Southwest’s main strategy is to keep things simple. â€Å"It has never served meals, does not have advanced seat reservations, and flies only Boeing airplanes. These decisions have helped Southwest be flexible in the face of the recent decreases in airplane passengers caused by the 9/11 terrorist attacks and the world economic crisis.† (http://teamsparksouthwest.blogspot.com) By reducing some of the amenities that other airlines offer, it allows them to reduce the amount of employee cut backs, maintain low fares while retaining employees that are loyal to the brand, ensuring a good customer experience. This strategy has allowed Southwest to have 39 years of profitable growth (Thompson). Southwest has been on the cutting edge of managing employee loyalty. In a recent interview with, Herb Kelleher, founder of Southwest, he expressed that the key to a productive workforce is â€Å"Paying personal attention to each of your people instead of a formula, also to empower employees and back them up (Kelleher)† (Thompson). Over time, implementing these general tactics has reinforced a working culture at Southwest that separates them from their competition. A happy employee means great customer service, customer retention and consistently growing profit margins. Southwest airlines is known for its low fares but due to increasing fuel costs, limited destinations and people finding alternate ways of travel; ultimately Southwest’s competitive advantage of being the leader of low fares will diminish. Having fewer planes equals lower fuel costs which  is an area that Southwest is struggling with to maintain those low airfare prices. â€Å"Fuel crisis and fuel price become threats to Southwest Airlines Company. Fuel costs in 1978 averaged 37 cents per gallon while in 1979 it became 80 cents. In 1980 fuel costs exceeded $1.00 per gallon. This price hike changes the expenditure pattern of the company. Operating costs become 40% of the total budget† (MBA Study Point case study). The only true competition for Southwest is regionally. Delta out marks them in most areas but due to Delta’s concentration in the Southeast they only compete on a regional level. Delta does however fly to most of the areas where Southwest is the preferred airline. The same is not true for Southwest who has more limited destination availability. In order to compete, Southwest will need to add more destinations to their roster. Business travelers will still prefer Delta because of their perks for Business travelers which Southwest does not have. Not to have a business class excludes a whole subset of travelers that are more likely to fly on a regular basis which cuts down on profits. Southwest’s culture is centered around the customer. While in recent years they were positioning themselves as a low-cost airline with exceptional customer service; their fares have seen a slight increase but the standard for high quality customer service remains the same. They create an employee friendly environment that motivates employees to want to work hard and be the best they can possibly be for the company. Southwest’s website states â€Å"happy employees = happy customers† and this is the culture they operate with every day. Southwest airline believes that volunteering is crucial to the health of nonprofit organizations that work to meet needs in different communities. Southwest airline employees volunteer their time day in and day out for the important causes that are closest to their hearts. â€Å"In 2009, Southwest Airlines Employees volunteered more than 45,000 hours to charities across the country. In an effort to support these passionate Employee volunteers, Southwest Airlines launched the Tickets for Time program. For every 40 hours our Employees volunteer for a nonprofit organization, the benefitting nonprofit organization is eligible to receive one complimentary, round-trip ticket on Southwest Airlines for fundraising or transportation needs†(Southwest.com). Southwest Airline has an outreach program for every culture and lifestyle the employee volunteer more than 137,  000 hours. Southwest airline has an Adopt-A-Pilot program where students will  research careers and further develop life skills, while the importance of staying in school is reinforced. Southwest Airlines and AirTran pilots mentor fifth grade students and offer this program at no charge to the schools that participate in the Adopt-A-Pilot program. Southwest airline has several outreach programs that reach out to many cultures such as African- American, Asian, and Hispanic programs and LGBT. Southwest Airlines’ Treats Airline industry could be affected by many factors such as general economic environment, fuel price, airline terror acts, weather conditions and air traffic restrictions. General economic environment has an impact on the demand for travel, and therefore influences the number of flights run by Southwest. The fuel price controls the company’s costs; rising fuel price would increase the cost, and the company cannot always avoid influences of fuel price by fuel hedging. Terrorist attack incidents would both physically and psychologically affect customers and employees, which leads to a higher security cost. Weather conditions also, have an important impact on flights as well. Bad weather conditions may delay flights, increase turnaround time, and thus mark up costs. All these potential threats are faced by Southwest Airlines. Having been very successful in their operations, Southwest Airlines is surely a target of competitors’ focus. And by that, other airlines may begin co pying Southwests strategies. Though this may show that Southwest is definitely a leader in the airline industry, it is somehow disadvantageous for the company in the long run. If those airlines try to imitate Southwest’s cost efficiency strategies, they can also lower their ticket prices and compete with Southwest. Through such, competition will get tougher for Southwest and it will no longer be able to monopolize the low fare sector of the industry; and worse, there is a possibility that a big company in the future, possessing more advanced technologies and facilities, will operate using Southwest Airlines low-cost model to a wider market, which will encroach and outdo Southwest Airlines. Terrorism is one of the greatest threats for people to lose faith on the airline industry. Airline companies in the US can attest to that after experiencing the â€Å"911 Attack† in 2001 when they incurred major losses. Though Southwest was one of those airlines who did not incur a major loss, the possibility of an unforeseen terrorist aggression using airplanes is still a major threat in  the company’s operations. This is because any loss of confidence in the safety of air travel would lead to a shift to the use of other forms of transportation, leaving Southwest struggling to fill its seats. High unemployment and inflation are keeping more travelers at home; Supply and demand price elasticity of airline carriers may vary depending on the nature of the industry. The macroeconomic factors affecting the airline industry include unemployment, the economic growth in the United States, and inflation. With low economic growth, consumers are finding luxury items more difficult to purchase and airline tickets for vacations fall into that category. Unemployment contributes to a lack of vacation travelers since individuals who are not employed do not have extra money for vacation or airline tickets. Inflation also causes operating costs of the airlines to be higher which entails cuts into the profits of Southwest. Unemployment is affecting the airline industry because consumers are taking more â€Å"stay-cation† at home or vacationing to areas to which they can drive. As unemployment has risen, the airlines have laid off a much higher percentage of their people as well. Southwest Airlines’ Grand Strategies Recommendations Grand strategies, often called master or business strategies, provide basic direction for strategic actions. There are many grand strategies that Southwest Airlines can choose from when considering which match with their company’s strengths, weaknesses, opportunities and threats. Southwest Airlines is excellent in planning their long-term goals. The above SWOT analysis proved that the company is successfully carrying out the cost leadership strategy to manipulate their competitors and boost up their company. Their mission in providing low fare cost is one of the best strategies that they have to increase their market share, and it also put a significant increase in the demand of air travel. Southwest Airlines’ rapid rewards program is brilliant, so they should continue and expand it even more. Southwest Airlines’ employees mainly belong to the Union and they are mainly full time workers. Since the Union has demanded more services and benefits for their members, the company gained limited profit. To fix this, the company should hire more part time workers instead of full time workers because if they implemented this they would not have to provide full  benefits and instead focus on gaining profit. Also, Southwest Airlines should make all flights within the states point-to-point flights, and give their employees a strict timeline to alleviate delays. This will keep an accurate time frame for customers. As far as the flight concerns, Southwest Airlines has only one dependable flight, which is very dangerous when it comes to safety, but the good thing about that is an inexpensive cost for maintaining the aircraft. The safety of the customers is very important, so Southwest should increase at least one more dependable aircraft just in case something unexpected happens to the other one. Customer service is superior for Southwest Airlines, but many of their weaknesses can give their competitor many advantages. Southwest does not offer international flights, and there are increases in demand for international flights, so they should consider flying internationally within the next 5 or 6 years, or Southwest should completely become integrated with AirTran Airline by 2014 because they could put an increase in their net income. The advantages that Southwest’s competitors such as American Airlines and US Airways have are their inflight meals, seating charts, and highly advanced technology they have available for their customers. In this case, Southwest Airlines should invest in one more jet that provides higher quality and luxurious experience for customers such as business travelers who are willing to pay extra for it. In that jet they would offer inflight meals, provide seating options when customers book their tickets, and most important of all, they have to adv ance their jet to have advanced technologies such as television. One of Southwest Airlines’ threats is a general economic environment problem like high unemployment and inflation that they cannot control. One thing that can be done is to create a program that provides customers time to pay off their ticket 5 months in advance before flying. So the customers would have enough time to pay in increments over a period of time so they do not have to worry about spending a lot of money at once. When it comes to expanding their name brand Southwest Airline should continue to increase their popularity by increasing the advertisements on both their and AirTran’s website. Since the websites are the main places where customers go to book their tickets, the company should put that into a good use by creating more advertisements, and therefore gaining more popularity. Lastly, Southwest should continue to foster its remarkable culture. The fun-loving attitude that the company has  for their customers and employees shows that Southwest has a great working environment; the dedication that the employees have for the company contributes to both the tangible and intangible benefits. â€Å"It is a true competitive advantage for Southwest Airlines.† (Terra Thompson) Conclusion As a result in performing this project, we have learned that SWOT Analysis is the key for all businesses success. Understanding the strengths and weaknesses within the company and understanding the opportunities and threats that the company has externally are extremely important in planning the strategic plans to help the business overall outlook. As far as Southwest Airlines, we have learned that the company is very successful when it comes to the superior customer services, but Southwest should definitely continue on increasing their brand by upgrading their services within their aircrafts to become more high tech. We know that Southwest is known for their low cost fair, which gave them a huge advantage of their competitors. And the fact that they are integrating with Air Trans was a brilliant idea, because they are expanding their brand through Air Trans in providing International flights, which are, in a very high demand right now. We think Southwest Airlines is in the borderline in gaining a sustainable competitive advantage if they are expanding their aircraft to fit what their customers needs and wants. References Analyzing southwest airlines [Web log message]. (, April). Retrieved from http://teamsparksouthwest.blogspot.com/2012/04/southwests-competitive-advantage.html AP News. (n.d.). Retrieved from http://traveltips.usatoday.com/kind-planes-southwest-airlines-fly-62394.html Broughtson, R. (n.d.). Southwest airline swot analysis. Retrieved from http://www.quality-assurance-solutions.com/southwest-airlines-swot-analysis.html Bruwick, L. (n.d.). Southwest airlines swot analysis powerful business assessment tool. Retrieved from http://www.businesstune-ups.com/Southwest-Airlines-SWOT-Analysis.html Case analysis: Southwest airlines. (2012, may 17). Retrieved from http://netmbastudy.wordpress.com/2012/05/17/case-analysis-southwest-airlines/ Gale Encyclopedia of Small Business. Competitor analysis. Retrieved from http://www.answers.com/topic/competitor-analysis Gary , K. (n.d.). Gary

Competitive Strategies Employed By Uk Supermarkets Marketing Essay

Competitive Strategies Employed By Uk Supermarkets Marketing Essay This is the research proposal aiming at the proposed research of the competitive strategies of the 2 giants supermarkets in London namely Tesco Sainsburys. Different supermarkets are operated in London but these of the two are the most popular aggressive in the market regarding to their strategies adoption in the area of the Market Research Analysis. Tesco is one of the prominent retailers in the world. They have 2300 supermarkets convenience stores with 326000 people are serving. It is the largest private sector employer, largest food retailer having 1900 stores in UK. Sainsburys is also a large scale supermarket in UK having 30000 products, serving more than 18.5 million customers per week in 3000 branches. Brand identity of the products is giving healthy, safe, fresh tasty food. Quality fair prices are recognized in the business. Research aim objective The academic research is proposed to focus on the strategies of the supermarkets in London. Focal point is aiming towards the leading supermarkets of Tesco Sainsburys. On going through the competitive study of the strategies adopted by the supermarkets in their business following of the research questions I have planned- Find out the area of activity of the supermarkets their plans in future. Identify the competitive strategies adopted by both of the supermarkets for doing their business developments in London. Impact of the critical strategic analysis tools can be made in the business. What could be the suitable, feasible acceptable suggestion the direction through which the supermarkets can improve their performances with avoiding the present weaknesses in the day to day operations in the business? These are all of the focal research questions on the basis of which projected research will be formed. Research Questions will be directed towards formulation of the aims objectives of the proposed academic research. Literature Review The Strategic development of supermarkets is the way of direction of the business development adopted by super stores in the prospective business planning in order to get optimum customer satisfaction, profit maximization, service orientation, fair trade, custom, policy measurement, strategy marketing, with the growth development, Long term planning of the business for the purpose of the mobilization of the resources using them intimately to increase the probabilities aspirations in the business aiming to seek in the Going Concern [Garewala,2008] Tesco was the first UK business to make  £2 billion profits in early 2008, the review of Tesco over the last 80 years, information report in a standardized format the assess the future strategic development opportunities joint. First store was opened in Edgware in the North London in 1929 with the combined efforts of Sir Jack Cohen, founder of Tesco with a partner in a firm of tea suppliers, T.E. Stockwell. Form that time the company wa s grown has reflected the changes in the retailing [Edward,2009] Before the second world war the most grocery stores served the customers but self service stores were on their way, later on they had developed became the superstores as we known today, the company floated on the stock exchange in 1947 with an initial share price of 25p, Tesco became a popular name in the high streets of UK as it can take the advantage of the commercial economies of the scale through the buck purchase of the supplies, the existence of the resale price maintenance limits the ability of Tesco as competitive in the existing trading conditions, The system allowed their suppliers to sale their products for a set price, other strategy used by Tesco in the business planning development is to achieve the customer loyalty, stamps were being used in the exchange of the cash goods [Nicholson,2007] Tesco developed their business strategies in 4 parts, one is for the strong UK core business, 2nd is for the non- food, 3rd is for the retailing services 4th is for the international services, With keeping the focus on the customer development they planned to help the customers in the flexible shopping, bringing the prices sensitivity in the business, offering the convenience of the either large or small stores with bringing of the sensitivity value of the complicated markets [Fraser,2009] Different research studies have been done focusing on the strategies of the Tesco in the Market Research Analysis. They had been point out that Tesco is a glance customer oriented superstore having wide capacity potentials of the growth in the business. Strategic activities behind the achievement of the recent market in the emergent situations are their competitive strength. However there is weakness of the availability of the researches on the marketing strategy of the research with analyzing the strategic tools of the implementation such as cost leadership, focused strategy, product differentiation oth er generic models. The proposed academic study is aiming to find out those aspects as the core business study in the research process. The improvement suggests that the strategy being pursued by the Sainsburys chief executive Justin King is now started to deliver, the figures were welcomed by Mr. King who this month celebrates his first year at the helm of the struggling company [King,2009] According to the Edward Garner, a spokesman for TNS super panel said that they are starting to see the positive results from the Sainsburys drive to improve their supply availability problems, its market share has lifted considerably from its low point of 15.3% seen in the September last year, but over the four weeks they had recruited 3000 new shop staff for delivering more food to shop stores to try to fill gaps on its shelves, there is totally 15.8% of the supermarket share of spending involved in the last year in Sainsburys [Garner,2009] The board is chaired by Philip Hampton appointed chairman on 19th July 2004, in 2006 board consists of the two executive directors, six non executive directors as well, during the last year company has compiled with the provisions of the combined code on the corporate governance. There is a clear division of the responsibilities between the chairman the chief executive which is set out of writing has been approved by the board, the review of the performance of the company with its principal operating subsidiaries set out during the year is in financial review of the annual report [Malpant,2008] Many researches have been done on the strategic planning of the Sainsburys in the market giving the appraisals of their performance measurements, growth tendency, market share, control management of business, rating of the company however still it hasnt make any study in depth towards the market development product development strategies adopted by the Sainsburys in the emergent market for the growth of the business. There is a little research has been done on the exact perception of the market considered by the Sainsburys as their regular business activity. The proposed res earch will be trying to find out the norms of the market development which are measured in core process of the management of the supermarket with showing its impact on the public towards the business development in London. The strategic aims of the proposed academic work is to make the comparative analysis of the both of the giant supermarkets in London with making the analytical review of the adopted policies strategies in the framework of the research. It will be focusing on to find out the weakness in the strategic management development of the supermarkets in the competitive business environment with suggesting the suitable feasible guidelines in the business development in the emergent market. There are different kinds of strategic analysis tools applies in the supermarket, i.e. Swot, Pestel, Ansoff matrix, Poters generic, Poters five forces, Marketing Mix analysis. Using these different tools different supermarket is operating their business makes their business strategy. I choose Marketing Mix for my research. Marketing mix conducted with 7Ps (Product, Price, place, Promotion, People, Process, Physical evidence) Product- it involves gives customer value. And range of different type of product found in one place. Price- In supermarket customer get reasonable price of good product. And also found companies own branded product in low price. Place- In giant supermarket, here is the place where consumer can get the goods through the different channels. Promotion- It refers about the offer of the product like, buy one get one free, half price etc. People- It reflects about the customer service and also involving management, customer, employees. Process- it about the method of service can customer get like, self check out, home delivery etc. Physical evidence- It refers to the using a service product. While serve to the customer, it is important that give advice customer what they get or not. Methodology The research will be using the systematic terminology of Yin methodology. This will be an exploratory causal research giving focus on the implementations of the strategic plans of the business by the reputed supermarkets in London. Analytical review will be taken of Tesco Sainsburys as a giant leading supermarkets in London making means ends relationships of the different variables in the strategic planning. On going through the methodological issues of the work study, study will be impacting through the data gathering data analysis perspectives. Data Gathering- Primary data will be gathered with regular visits in the supermarkets. Survey will be conducted about the customers choice to accept the products as per the brands available in the market. Observation will be made about the tendencies of the customers towards constructing their purchase profile in the supermarket. Questionnaires will be raised to the customer making enquiry about the suitability of their choices their reasons behind the acceptances. Interviews will be taken to collect information about the commensurate strategic plans of the business. Secondary data will be gathered with reading different books, journals, articles, magazines, news paper for the data gathering. Such a methodological approach is seen the different empirical studies of the supermarkets giving the adaptable useful conclusions. Qualitative quantitative data will be gathered for the purpose of executing the academic research. The research will be a representative sample analysis will be measured on the basis of the clustered sampling scheme for the group of the customers. It will be useful to implicate the results of the market development strategy of the supermarket plans for the future development. It will analyze the strategic tools applicable in the day to day business operations of the supermarket along with the finding out the weaknesses to take the remedial actions. Data Analysis- Imperative analysis of the collected data is the strategic goal of the study. The research will be based on the cause effect relationships of the variables available in the business in the respective analysis. Grounded theory will be used in the systematic analytical review of the information focusing on the area of the research. Competency of the researcher will be presented in the research in the technical utility of the Programs Evaluation Review Techniques [PRET]. In the techniques strategic programs information got from the interviews with the employees managers will be studied in depth to grasp the strategy of the supermarkets in the business. For my research proposal I choose questionnaires method for data collection from supermarkets customer. My question format conducted with 5 question of marketing mix. This questionnaires format served to 10 respondents of supermarket to get research findings. Data Presentation- Data will be presented with the help of using charts, diagrams, tables based on the trial interviews questionnaires raised for the data gathering. Useful statistical techniques of chi-square test, regression analysis, co-relation, central tendency will be used to presenting effective information in the tables charts. Findings Questionnaires format under marketing mix strategic analysis. The findings are given below: Price- Among the 10 respondent, 7 answered a, 2 answered b and 1 answered c. Therefore, most of the customer like low price for purchasing product from supermarket. Product- Among the 10 respondent, 6 answered a, 3 answered b and 1 answered c. Therefore, most of the customer like variety ranges of product for purchasing product from supermarket. Promotion- Among the 10 respondent, 3 answered a, 5 answered b and 2 answered c. Therefore, most of the customer likes half price for purchasing product from supermarket. Place- Among the 10 respondent, 4 answered a, 5 answered b and 1 answered c. Therefore, most of the customer likes parking facility for purchasing product from supermarket. Process- Among the 10 respondent, 8 answered a, 1 answered b and 1 answered c. Therefore, most of the customer likes self check out system for purchasing product from supermarket. Conclusion Research Development is done in the business activities in order to act as the tool of guidance direction in the imperative business plan. It gives the strategic critical success factor for an organization in order to develop its market status. The planned research will be the useful guideline for the customers to determine their product search as well as it will help the supermarkets in knowing about their weaknesses effective measures to overcome that weakness in commensuration of the remedial actions. The research will be exclusively devoted towards the growth development of the supermarket strategy in London; therefore it will present the positive norms standards towards the aim of the research. Confidentiality of the strategic information in the business will be made in order to not to disturb the issues of the supermarkets in the close market competition. Confidentiality will be assured as interviews will be taken personally for the every employee in a convenient time and opinions will be recorded in a separate sheet in order to draft an academic report. Potential consumers will be requested to give opinions about their choices of the products brand acceptances in the view of the focal point in the research analysis to draw the suitable perspective conclusion recommendations.

Gulf War Syndrome Essay -- history

In 1990 the United States deployed 700,000 soldiers into and around the region of the middle east known as the Persian Gulf. The U.S. wanted to stop the progression of Iraqi forces who were invading the oil-rich neighboring country of Kuwait. When Iraq Surrendered to the Allied forces on March 5th they had been completely swept out of Kuwait. The United States only lost one-hundred-forty-eight men while Iraq’s losses where estimated around 100,000 men. Little did the United States know that the effects of this war effects would be much more extensive than one-hundred-forty-eight soldiers lost in battle. Ever since the war ended the Veteran Association and the Pentagon have been getting reports of reports of many varying illnesses. These illnesses have fallen onto the soldiers who bravely fought in the Gulf War. I believe that the Gulf war Syndrome does indeed exist. Furthermore I believe that the United States is just as much responsible for giving their soldiers this disease as the Iraqi nerve gas, oil fire smoke and post war stress. Lots of evidence has been presented yet many in this world don’t believe that this syndrome exists. Many experts believe that these illnesses ( Gulf War Syndrome) don’t exist. Including a ranking doctors in the pentagon. Dr. Stephen Joseph says this about the blight, â€Å"We found that there was no single hypothesis that could explain the symptoms of such a large # of people. The soldiers are suffering from stress related problems. Of the diseases they contracted, such as cancer or Lou Gehrigs disease, would have occurred whether or not the soldiers had gone to the gulf.†,. ( Brumley p 8) Dr. Joseph is a highly prestigious doctor working on the syndrome for the pentagon. He graduated from Harvard and has been assigned to many high profile jobs in the pentagon. The U.S. government doesn’t know what to believe so they granted a fifty million dollar grant to pay for illnesses believed to be caused by a mysterious syndrome. Although many don’t believe it this syndrome does exist and it has many different causes. Of the 700,000 men and women who served in the Gulf war 170,000 them have been hospitalized since 1991. 10,000 of them filed disability claims. And it is estimated that 35,000 ( Cary, Peter p, 33-34) more will fill out these disability claims. This average is much higher than the average number of hospitalizations of civilians.... ..., petroleum smoke from the nearby oil fires and post war stress. I also believe that the U.S. Government did a poor job of handling this problem. Men and woman who volunteer their lives for pride and for their country have been severely mistreated by the U.S. Government and deserve a apology. WORKS CITED Barnes,Elizebeth. 1992 Nursing Drug Handbook . Houston: Heath 1992, Brumley, Al. â€Å" Frontline Targets Gulf War Syndrome†. Dallas Morning News. 1998 Jan 20: 8 Bullman, Tim. â€Å" Mortality among U.S. Veterans of the Persia†. New England Journal of Medicine 20 1992: 45-47. Cary, Peter. â€Å" The Gulf War’s Grave Aura†. U.S. News and World Report 1996 July 8: 33-34. Compion, Ed MD. â€Å" Disease and Suspicion after the Persian Gulf War†. New England Journal of Medicine. 20 1992: 67 Fowler, Rebecca. â€Å" Sick Veterans†. World Press Review. 1996 May:9-10. Liu, M. â€Å" Tracking the Second Storm†. Newsweek 1994 May 16:56-57 Schmitt, Eric. â€Å" Special White House Panel Rejects Chemical Exposure as Coarse of Gulf war Illness†. New York Times. 1997 January 8th: 1. Shannon, Philip. â€Å" Once Healthy, Her Pain is Reminder of Gulf War Service†. New York Times 1997 January 2: 3.

Essay --

Introduction: The microgrid system comprising of small-scale distributed generation system and loads can be promptly incorporated by means of the renewable energy sources [1-2]. Numerous researches have been conducted on the microgrid notion [3-5]. The performance of microgrid system is complex and irregular while some microsources are associated. In order to understand the behavior of a microgrid with several microsources, key issues such as microgrid control, stability and protection have to be considered in detail. Background: The increasing require of electricity, fast exhaustion of fossil fuels, diminution of CO2 emissions, in conjunction with the incapability and ineffectiveness of present electricity grid are motivating chief changes in electricity production, circulation and consumption guides around the globe. In recent times, smart electricity grid configurations comprised with interlinked small or medium dimension generators, energy storage elements as well as power electronic technologies have been germinated to find the key limitations of the conventional grid structure. Microgrids are major ingredients of these promising grid configurations. Even though microgrids are received as feasible solutions to power stability and quality topics in ac power systems, the ambiguity in the capacity of microgrids are to deal with serious changeable load and fault situation is the most important pertain in the function of these novel grid confi gurations. In the previous decennium, enormous attentions were elevated on the subject of distributed generation units, for instance solar photovoltaic panels, wind turbine generators, fuel cells, and so on. These Distributed Generations ... ...bjectives: The focus of this research proposal is to develop of a microgrid management system for reliable operation which will be incorporated with modeling, controlling, and power management of microgrid applications. Toward this proposal a theoretical investigation of the basic function of a feeble grid will be presented. A novel grid management strategy under changeable loads will be proposed for power management. Simulation work and experimental test will also carry out to demonstrate and validate the proposed control system for the operational improvement of the DG networks. The main objectives of this research project can be described as †¢ Development of novel control techniques, flexible and advanced, for system control improvement in a feeble power system. †¢ Improvement of power conversion efficiency. †¢ To examine how a feeble power system can be built up