Ethnography

2. As a product handler in large instruction top-notch p atomic number 18ntage Key accountability as product manager of macro super retentivity Keeping in mind the mint of macro parentage as product manager I am trustworthy to batten that selling consumers the right products at the right wrong at a convenient position that concludes consistently delivering fine services, quality products at low prices that playact consumers brand committedness in the combative market and to ensure the repeat business. As a product manager prominently aware that Macro super store is facing ch all(prenominal)enges od maintaining market persona and profits while attempting new concepts and store format in an effort to differentiate themselves in agonistical market. As a product manager evaluating and observing all the aspects of the question, * Observing the customers.( consume observation) * Taking views of customers .( Informal / conversational interviews) * enquire staff or so the problems they are facing, their opinion with respect to the products/brands shelves placements etc. (semi structured/ free-and-easy interview) Research Problems In the highly competitive and price jimmy base milieu of Macro super store side by side(p) are the research questions: * To get word the preferences and get behavior of customers. * To stimulate out the customers behavior with respect to the environment and services of the store. * To ascertain that customers are able to make an catch choices in their purchase decisions from Macro store. * To determine that how much customers are influenced by visibleness of advertising and attractive bumper offers on products. * To find out that what makes the consumers to corrupt as many product as they bay window in the store. * To find out that all the products ca-ca been displayed properly that can increase impulsive buying. Description of Locations and A ctors convoluted in this research Location! : Sh?h Faisal, Star Gate Shahrah-eFaisal colonization Flyover, Karachi, Pakistan. Actors...If you emergency to get a full essay, order it on our website: OrderCustomPaper.com

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