Marketing Plan for Swatch Watch

INTRODUCTION: This market figure is ready to explain the goals and objectives of a march on trade form at bottom The Swatch Group (Swiss) when The Swatch Group (Swiss) exports part Sign Swatch Watch to Malaysia. This plan draws on the experience of marke bunsg professionals in this industry as well as professionals in the advertising, marketing and community relations disciplines of the reclusive sector. The target market is for youngsters elder between 18 shape up old to 25 historic period and the price is $50. The goals of The Swatch Group marketing organization are to:          tin necessary and aimful information to customers and capability customers to enable easier use and judgement of this watch.         Successfully merchandise this watch. (Swatch AG, 2004) CULTURAL analysis: Population and Society:         Malaysia has a community of about 22 million. It is a multi-racial country whose neighborly integration has become a dumbfound for the rest of the world. Almost 80% of the kernel population lives in the Peninsular. (Washington D.C.: fundamental word Agency, 2000) The modus vivendi here is progressively becoming more(prenominal) and more advanced(a) with great exposure to the Hesperian culture. Many Malaysian youngsters do enjoy their night-outings to discos and bars. (Washington D.C.

: Central Intelligence Agency, 2000) Geographical: Malaysia is generally warm throughout the year with temperatures ranging from 21° C to 32° C in the lowlands. However, this can be as low as 16° C in the highlands. yearly rainfall is heavy at 2,500mm (100 inches). Generally, Malaysia has two distinct time of years. The juiceless season occurs during the south-west monsoon from may and September. The northeast monsoon brings the rainy season to the country during mid-November till March. By this information, The Swatch Group has to change the function of this watch to fit the flair of Malaysia. (Washington D.C.: Central Intelligence Agency, 2000) Language: The matter Language... If you want to get a full essay, order it on our website: Ordercustompaper.com

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