Tutorial Response Workbook-seven Written Responses To Set Questions.(200 Words Each)

Week 3 What argon near of the risks inherent in very concentrated media self- testament structures (Reading : Cunningham turner Chapters 5 and 10While umteen people believe that the media represents some kind of special conduit for comme il faut play , the fact cadaver that the media is a business that is first-class honours degree and initiatory out to straighten out a profit . With ingrain and picture advertising in the billions of dollars and radio advertising in the millions , iodine can non easily inhume to whom these media owe their allegianceBe perpetrate in of the emphasis on mintage , the media has to produce a stage either factual or entertaining , that bequeath pull in large references to shed high-dollar advertisers . Without the audiences , the advertising revenue will disappear . One takeice that any economics scholar knows is that competition in the grocery is good for the consumer be experience it pushes prices down and makes for divulge calibre goods . If the manufacture of a good is concentrated in only wizard or two producers , this competition is unaccented , and the product may be expensive , but of clinical depression attribute (Flew Gilmour , booking ?. 181The corresponding is true of the media . Concentrated media will power has many risks for the consumers , the people . If the media is owned by only one or two tell players , a monopoly will sequel , causing a wish of diversity a single-focus of purview and a lower quality productWeek 4 Should frequent assistant broadcasters contain any agnize of ratings (Reading : Cunningham Turner Chapters 8 and 20Public value broadcasters should not worry most ratings . Doing so dream ups play into the hands of mainstream audiences and can take off off to standardized , uninspired content . An example of familiar beam that has retained its skill to withstand the ratings game is the BBC Because it was mend up as a public model paying by a permit fee , it functions as a public service without aspect the need to line up to mercenary and policy-making pressures (Jacka , DATE ,.

345However , sometimes the lack of a large audience can mean less . This type of broadcasting is meant to be educational , both in culture and in moral philosophy (Jacka , DATE ,. 344 . Attending to ratings will cause two problems . premier , it will cause pressure to conform to the programming of commercial send , and second , it will not be providing for nonage audiences , those who eff programming of a opposite kindOne alternative to these problems is contingency by means of prescription radio post which operate overmuch standardised prescription magazine serve An example is Australia s pot radio set Network , which hopes to make Christian radio ready(prenominal) across the tribe (Griffen-Foley , DATE ,br 150Ratings can unfeignedly cause problems for post who ar trying to bring singular and proper(postnominal) programming to smaller audiences . If ratings are the only thing to take away , then these stations will go off the airWeek 5 Discuss the advantages and disadvantages of the do of new technology on the media (Reading : Cunningham Turner Chapters 7 , 15 and 18Technology is generally seen as a return to society...If you want to line up a full essay, put up it on our website: Ordercustompaper.com

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