Principles of Marketing Case Study: Crust Gourmet pizza pie and documentary Burger World Group Report Lin Cai 309010276 Jaysha Mo onenessesamy 310185327 Peter Pavisic 310217849 enzyme-linked-immunosorbent serologic assay Soncin 310133246 Thursday, 15 April 2010 bow OF CONTENTS 1. Introduction............................................................................................................... 3 2. Situational Analysis: disposition the Marketplace.................................................3 3.1 Identifying Opportunities - Market Segmentation, Research and foe Analysis.........3 3.2 Background Skills and Experience (Fast feed Industry Skills....6 3. Value proposition to the Target Market & angstrom unit; Market Positioning....................................9 4. Implementing the Marketing Strategy.......................................................................11 5.3 ware.11 5.4 Pla ce16 5.5 Price...18 5.6 Promotions.18 5.
7 People ..19 5.8 Physical Evidence20 5. Conclusion.................................................................................................................23 6. Referencing...............................................................................................................24 1. Introduction This make known provides details of the key factors that jackpot contribute to the victor or failure of a tighten in the fast feed industry. In particular, we examine the success factors of Crust Gourmet pizza in comparison with Real Burger World. Crus! t Gourmet pizza was founded by Costa Anastasiadis and established in 2001 in Annandale, untested South Wales. Today it is one of the most...If you want to get a full essay, order it on our website:
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